About jAGA Drinks
The New Wave of Functional Beverages.
Welcome to JAGA Drinks, a fun and health-conscious drinks brand on a mission to shake up your beverage routine. We craft nootropic sodas and adaptogen drinks right here in the UK, blending functional mushrooms and botanicals into delicious sparkling drinks and wellness shots. Our range of all-natural mushroom-based drinks and healthy soft drinks is designed to fuel your day and be savoured by night. Whether you need a morning boost or an evening unwind, JAGA has you covered with natural energy drinks and alcohol-free alternatives that never compromise on taste or well-being.
Our Mission & Values
Healthy, Happy, and Honestly Fun
At jAGA, our mission is simple: to redefine the world of beverages, one sip at a time. We believe a drink can nourish your body and invigorate your mind while still being delicious and fun. Here’s what we stand for and how our drinks fulfil our mission:
Health & Wellness First: We use only natural, premium ingredients – from adaptogenic herbs to functional mushrooms – to create drinks that support your well-being. Every can of JAGA is packed with brain-boosting nootropics and calming botanicals. There’s no added sugar, no artificial nasties, and no caffeine. Consider it a sugar-free nootropic drink that keeps you feeling good from the inside out.
Sober-Friendly Socializing: We’re proud to offer alcohol-free alternatives UK party-goers love. Our sparkling nootropic sodas are a perfect drink to replace alcohol at social events – sophisticated flavors, zero alcohol. Lisa’s own sober journey inspired us to make drinks that let you join the fun without the booze. JAGA is for the sober curious, the designated drivers, and anyone looking for a flavorful adult drink minus the hangover.
Focus & Mental Clarity: Need to get in the zone? Our formulas turn ancient ingredients into modern productivity drinks. Each can is like a mini brain boost – truly a drink for focus and mental clarity. We include amino acids like L-theanine and L-tryptophan to enhance concentration and mood. Think of JAGA as a natural coffee alternative that keeps you alert without jitters. No caffeine means our beverages double as caffeine-free energy drinks, powered instead by natural nootropics and B-vitamins.
Calm & Balance: Stress relief in a bottle? Yes, please. Our recipes feature adaptogens like ashwagandha and magnesium known for easing stress. We set out to create the ultimate relaxation drink for stress relief, and we did it without relying on CBD. In fact, JAGA’s calming soda is essentially a calm drink without CBD – we use botanicals like Reishi mushroom and lemon balm to mellow your mood naturally.
Quality & Sustainability: From day one, we’ve prioritized quality and transparency. Our drinks are made in the UK with ethically sourced, organic extracts. We use 100% recyclable cans or glass bottles and are GMO-free, gluten-free, and vegan-friendly too.
What Makes jAGA Drinks Unique?
Each lightly sparkling JAGA soda is infused with a stack of adaptogens and nootropics. Our formulas include Reishi mushroom, Cordyceps, Ashwagandha, L-theanine, L-tryptophan, magnesium, and vitamin C. The result? A fizzy, flavorful drink that can uplift your mind or relax your nerves, depending on what you need, all while tasting like a refreshing soda. It’s a cordyceps energy drink and a zen elixir in one.
Every Mood, Every Occasion: Life is dynamic, and your drinks should be too! jAGA has options for:
Morning Boost: Kickstart your day with our Awake shot – an energy shot without sugar or caffeine powered by Cordyceps and B-vitamins.
Study Buddy: Our Mixed Berry nootropic soda is the perfect study drink for mental clarity (non-caffeine) that helps you stay sharp and productive.
Afternoon Chill: Watermelon & Adaptogens soda delivers a relaxation drink in disguise, packed with Reishi, L-theanine, and magnesium.
Evening Wind-Down: Our Calm shot or soda is an evening drink to relax without alcohol. A drink to replace alcohol that helps you unwind and sleep easy.
Wellness Boosters: Our range of wellness shots includes an anti-inflammatory ginger shot, detox shot with charcoal, immunity booster shot, and collagen shot – each supporting your goals from gut health to glowing skin.
Join the jAGA Movement
JAGA Drinks is more than just a beverage brand, it’s a lifestyle rooted in wellness, inclusivity, and a bit of rebellious fun. We’re here to challenge the outdated idea that functional drinks have to taste clinical or that partying always requires alcohol. At JAGA, we believe in balance: bold flavours, natural ingredients, and a feel-good experience you can enjoy anytime, whether you're working, socialising, or simply unwinding.
Our community is as diverse as our flavours. From fitness lovers and high-performers to creatives, students, and mindful parents, JAGA brings together people who want more from their drinks. If you're looking for caffeine-free energy, a calm drink without CBD, or a smart alternative to sugary sodas and alcohol, you're one of us. Our nootropic drinks are crafted to fuel focus, support stress relief, and spark joy, without compromise.
We’re also proud to stand alongside the sober curious movement. Whether you're cutting back, cutting out, or just curious, JAGA offers a range of alcohol-free alternatives UK drinkers can feel good about. From relaxing evening drinks to energising wellness shots, we've got options for every mood, moment, and mission.
So go ahead, drink better, feel better, and have a little fun while you’re at it. JAGA is about choosing what serves your body, sharpens your mind, and fits your vibe.
Thanks for being part of this movement. Together, we’re changing the way people drink, one can, one shot, and one good decision at a time.
Cheers to your clarity, calm, and confidence!
Meet the Founders
JAGA was born from the shared vision of husband-and-wife team Lisa and Lee Jeffries, who wanted to shake up the drinks world with something smarter, healthier, and way more fun.
Lisa’s background in nutrition, fashion, and wellness gave her a deep appreciation for functional ingredients like adaptogens, mushrooms, and nootropics. After giving up alcohol more than eight years ago, she felt frustrated by the lack of exciting alcohol-free alternatives and began experimenting with healthy drinks in her café in Leicestershire.
Lee, an experienced drinks developer, brought the know-how to scale those ideas into something bold and market-ready. Together, they turned Lisa’s passion for wellness into a range of functional sodas and shots designed for focus, calm, and clarity, without alcohol, sugar, or caffeine.
Their goal? To help people feel good, have fun, and drink differently. JAGA is their love letter to the sober curious, the health conscious, and anyone craving a drink with purpose.